25 February 2009


So you may wonder what exactly Genuity is - but Monsanto just gave us the details.

"Genuity is the family of traits that enables farmers to so what they do best, even better.". We're at Monsanto's new product announcement and they're trying to unite producers with the technologies they embrace. The three key terms are Unite, Simplify and Differential.

Dion McBay who is a member of the Monsanto family said when producers helped to make the choice of the branding - McBay said farmers identified "Genuity" they saw "genuine". McBay elaborated and said they're trying to keep things more simple.

You can expect to see "Genuity" in your product line up starting in 2010 Genuity SmartStax (pending regulatory approval).

We'll have more details as the week goes on... This is "their next step forward towards the future of technology." Here's a quick look at what the Genuity lable may look like going forward....

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