30 August 2009

Me and Hank Snow Are Tight...

If you're not aware - Hank Snow sings that song "I've Been Everywhere". It is one of my favorites.. But I truly live that lifestyle. We travel a lot during the summer - locally for all the county fairs and festivals- but things really kick up this time of year and run through March/April of the following year. I'm currently sitting in my hotel room in Jacksonville, IL (hello)- not the most exotic of places - but definitely something to talk about.

Today we had the opportunity to hear about Liberty Link with Ignite from not only the folks at Bayer that work with the product but from other companies that are using the technologies. It is always interesting to hear from the growers as well as the companies that are going to be using and selling these products.

Tomorrow is slated to be a day full of educational things. We're starting our day at the plot in Athens and wrapping up at the Research Station in White Heath. This has been such an interesting and trying year for producers - I'm anxious to see what is in store tomorrow. That means you'll have to check back for more information.

After tomorrow we head to Decatur for Farm Progress City. I am really excited for Farm Progress Show this year... I think there are going to be some great things going on in Decatur and I urge you to make the trip down there! If you are - we'll be at the NuTech booth on Tuesday, Illinois Corn Growers on Wednesday and Illinois Soybean Association on Thursday. Make sure to look us up!

Until tomorrow night...


From a different hotel room..

In a different city...

25 August 2009

ENOUGH Already

I've had it.

I'm fed up.

I am sick and tired.

And if you don't like it - find something else to eat. What am I talking about? The recent attacks on production agriculture. From Food, Inc., The Omnivore's Dilemma, and most recently the Time Magazine Article about "the high price of cheap food". After hearing Anne Burkholder's (a feedlot manager/owner from Cozad, NE) story I've reached my limit. I'm so tired of agriculture telling their story and then the mass media failing to not relay that same story. But twisting what they have been told into their version of the truth.

I love the fact that Bryan Walsh of Time Magazine spent hours interviewing people involved in production agriculture to only use one quote. And a quote that was misrepresented at that. I'd love for Bryan Walsh to come out to our farm. Let's talk. Let me take you on a tour of our facilities as well as my listeners farms. Talk to them. Sit down at their dinner table and have a real conversation about the farmer's struggles, their love of an industry, how technologies are improving to produce more with less, etc. (Should I continue to list how farmers are continuing to better the world?) But why don't you tell their real story? The story they love to tell. How about the story of how two percent of the worlds population feeds the remaining ninety-eight percent. Not to mention they do it on less ground, fighting things they have no control over - like weather. No one is perfect - nor do we expect them to be. People make mistakes - there is the occasional "bad seed". But, farmers are a master of their trade. Let them do their job to the best of their ability.

My favorite part of Walsh's article? He refers to Michael Pollan and Eric Schlosser as investigative journalist who are "awakening a sleeping public to the uncomfortable realities of how we eat". I wouldn't call that awakening - I'd call that instilling fear into a society that is becoming further and further removed from the farm and has no grasp nor desire to learn the realities that go along with farming and how their food gets from the field to the fork.

I'll admit - I didn't want to see Food, Inc. I knew I'd get all out of sorts not only watching the movie but from the comments that would undoubtedly come from the peanut gallery. That's why I refused to drive to Chicago to see it. I figured if it came to Peoria - I'd go see it. It did. I kept up my end of the bargain. To my surprise I wasn't as "upset" as I thought I would be. I was more in shock of what I saw. I spent the majority of my time shaking my head in disbelief. I had to pry my eyes from the back of my head from several parts. I actually laughed out loud at a few things. It wasn't a heartless laugh... It was a more "wtf" kind of chuckle. Well, except when the chicken farmer pulled up to the farm and says "smells like money" when he gets a whiff of the stench of the manure. That statement brought back memories of my childhood - when I'd complain that we lived downwind from the farm "Meghan, That's the Smell of Money" my dad would say. (If only that was the case today).

My point of all of this? I love seeing Agriculture standing up for themselves. There is no rolling with the punches anymore. We're moving into a time where we have to be heard. Thank you to people like Anne Burkholder, Blake Hurst who wrote The Omnivore's Delusion, The National Cattleman's Beef Association, The American Farm Bureau Federation, all of those involved in all aspects of agriculture using tools like social media to educate the consumers.

Say what you have to say loudly.

Say it proudly.

14 August 2009

Lessons in Life Often Forgotten

We're headed to the state fair. Actually, I am already here. I got here this morning to a wonderful surprise. Let's just say it was unexpected and I was ecstatic for such a wonderful morning.

Things are great down here.. Some of the things I have always loved are still here- the smell of the barns, the dust that makes breathing impossible and parking, oh parking how I love you - which as usual was a bitch... But it's the state fair... What else did I expect?

I just watched the Champion Crossbred Barrow drive and I was excited to see one of our local kids take Champion. It reminded me of my love of this time of year. But when I look back and relive the "glory days" in my mind I realize things have changed so much since my last year in 4-H... 10 years ago. The rings are different, the attire is different and most definitely the industry standard has changed. That's the amazing thing about life - so many things can change but so many things can remain the same. I've been removed from the show ring for a few years... As I've started attending more shows, as I watch the kids in the show ring and get acclimated with some of the new families I remember how much I loved it and how much 4-H was such an influential part of my life. The people, (from the new ones I am just meeting to the ones I have know most of my life) are just as nice as ever. They're friendly, competitive and no matter what - generally willing to lend a helping hand.

I preach (and sometimes yes it feels like preaching) how important the 4-H program is. The more I see it in action - the more fond I grow of its effects on the youth and the future leaders of the agriculture industry. I couldn't be more honest when I say this - and it is a little embarrassing to admit - I think my appreciation for the participants and the life lessons they learn has grown more so now than it did ten or even fifteen years ago when I was active in 4-H. I also have a special place in my heart for all the people that make this thing happen. It certainly isn't an easy task and it takes quite a lot for them to prepare as well.

Mike and I attend and broadcast from over 20 county fairs and town festivals every year and no matter where we are - I always get the same vibe.. 4-H is an important part of their life and their childhood. They're learning the lessons on their own that we often times forget to reinforce. Kids learn how to speak, they learn responsibility and most importantly they learn how to win and lose graciously. I am constantly impressed and amazed by these kids. They bring excitement to the future of agriculture.

So no matter how much things change... One thing will always remain the same.. 4-H does an amazing job shaping our youth into responsible and accountable young adults. I look forward to the hundreds of county fairs in my future and I am blessed to be able to tell their story. I think it is a story that should be told over and over and over again.

Remember the stories... Remember the lesson. I think sometimes we forget how important both are to our future.

08 May 2009

Doom and Gloom.

Yeah. It's that exciting. It's May 8th and we've seen such very little activity in the field - I'm starting to get depressed. Yeah... Really. It has been an interesting week, though, to say the least.

We started our new Early Morning Agriculture Program. It has presented some challenges but really opened the door for new things, too. We're working with Chip Nelliger a Market Advisor with Water Street Solutions with our closing grain analysis. Chip's been great! He has been a nice addition to our coverage of the agriculture world. Everything else just comes down two timing and getting comfortable in my own skin with a new program. It is nice to know - in a world where there has been a lessening emphasis on the agriculture industry - the company I work for has allowed room for growth. It made me laugh a little bit during the first show - I was nervous. I don't mean a few butterflies. I mean I was all in - feeling like I was going to get sick. It all worked out - things have been rolling along. We're having fun doing it, too.

On another note - one of the many "fun" things we get to do is our Rain Gauge Report. It's interesting to find out where it rained and how much rain fell across Central Illinois. However... I'm starting to get emails from listeners that are asking to turn it off for awhile. I was hoping for better news this morning - not so much. Guy - our weather guy (hehe) - said more scattered shows today... tonight... and then towards the backside of the weekend. Blah. Blah. Blah. I won't tell you the text message I received from a farmer friend of mine from a little North of here. It was rather vulgar - but funny and oh so true. Needless to say - we need some sunshine. For the fields... For the sanity of those wanting to get in the fields. Not to mention - I may be suffering from that SAD. Isn't that what it's called? I need some Vitamin D processed.

While I am blogging about grumpy things - I always find it amusing with people chastise things they don't know about or understand. Certain people were expressing their disgust about the use of social media - Twitter in particular. Said people were complaining about how people use Twitter to post everything they're doing at every minute of the day. I agree - some people do do that. However - there are people that use it to post interesting things - news stories - and discuss topics of importance. I think the world of agriculture is using Twitter to the best of its ability. From the #agchats to the topics that are discussed and posted on a daily basis - it allows for so many beneficial things. From the common person to obtain that connection to where the food they consume, to the people in the agriculture industry to see what is going on in places other than their general location and most importantly and instantaneous way to quickly (140 characters or less) open a door to education about the industry we all love and fight to protect.

I guess my point of saying all of this is - new technology provides a wonderful opportunity. If you embrace it, it can open up a whole new world of education, resources and opportunity to network. If you don't like it - don't use it... But don't berate or chastise those of us that do!

Here's to a sun-shine filled weekend... and a better mood on Monday!

05 May 2009

We've got some catching up to do...

Why is it I can never remember my password when I attempt to log in and actually blog? Oh - that's right - it's because I rarely (even though I say I'm going to be better at it) sit down to write.

It's been one of those weeks. I love a plan. I love a man with the plan. I love to be the (wo)man with the plan. I have learned to roll with the punches, be flexible, relax (not really - but I try hard) ... I have learned to do all those things because I have to - not everything always goes the way I like it. This week has been a true testament to my patience. The weather has manipulated my plan. Today was the Woodford County Farm Bureau's Ag Extravaganza. It is one of the great things the Ag In The Classroom Program does for schools. All the fourth grade students from Woodford County converge on the Farm Bureau Park in Eureka to learn about the agriculture industry. They see animals, they learn about using GPS, they see equipment. All the things talked about by the Ag Literacy Coordinators are put in the visual form. It's a great event. It was started when I was in fourth grade (that was a really, really long time ago). We've attended and broadcast from there since I took this job three years ago. We missed today's. I was a little sad. There's always next year!

See - we were scheduled to kick off our BASF Planting Tour tomorrow in Mattoon for the Operation SAFE Fly-In. Because of the lingering and uncertain weather we decided to move it up a day to make sure we could kick off the Planting Tour in style. And that, we did. Today we were in a hanger - of the Coles County Airport learning about how agriculture aviators (crop dusters) test and calibrate their equipment. A string - some dye - and papers. I know I have probably over simplified it and made it sound antiquated - but it really isn't. After they collect the samples from the string and the pieces of paper - they run it through a lot of very technologically advanced equipment. If there are adjustments that need to be made to provide fore more efficient and effective release of product - they make the needed adjustments to the equipment and retest until they have it where they want it. Pretty cool? Crop dusters have been around since the 1920's and like everything else - technology has evolved to make them the most productive the possibly can.

It's all part of the growing process. Mike loved the planes. I loved the fact that we were able to do a remote outside and it wasn't raining and the weather was gorgeous. I know I'm not the only person hoping that this looming weather system misses us and our fields can continue to dry out. Surely - if it does - we'll start to see planters rolling in Central Illinois.

We're excited to team up with BASF this Spring for our 2009 Planting Tour. They're great people to work with and we're all waiting with anticipation to start our travels across Central Illinois.

Some other big news for the Ag Department (oh, that's me)... As of Monday we've expanded our commitment to the agriculture industry in Central Illinois. We launched our Early Mornings in Central Illinois Agriculture Program. Catch us 5:30 to 6:00 on Classic Country 1290 WIRL. It's been an adventure already this week... But it is well worth it.


To find out where we're headed next - visit http://ag.1290wirl.com or http://ag.1470wmbd.com There's a link to the BASF Planting Tour.

As always - you can follow us on Twitter, too...


We'll get it updated as weather permits ;-)....

20 April 2009

Into Every Life...

A little rain much fall. And this Spring - again - has been no exception. Every year we follow how much rain listeners receive with our AgLand FS Rain Gauge report. This morning when I opened my email I have rainfall totals from all over Central Illinois and I honestly just let out a huge sigh. We're getting reports from 3/4 of an inch to over two inches over the weekend. Our ground is already so saturated - I wonder if it is ever going to end.

Then I look at the forecast... Possible rain showers today and tonight and tomorrow... BLECH! Friday on my way home I saw equipment moving... I got a little hopeful. Today - I have a feeling of blech. May 1st.. My goal to do our first planting tour stop is by May 1st. With the weather the way it is - I won't hold my breath...

Later this week looks nice though - mid 60's on Wednesday, mid 70's on Thursday and on Friday - 80.. 80? Seriously!? Honestly - I'd be happy with 75 and sunny every day... Is that too much to ask?

I suppose this is enough for now - I should get into the office and get real work done.

08 April 2009

Are You Helping To Grow Your Soup?

Those that know me.. know I get excited about some of the silliest things. When I say silly - I don't mean childish silly - I just mean things that most people wouldn't normally get excited about. For example - I love "Double Cross" Mornings at the radio station. I love simplistic beautiful architecture. Like Martha Stewart, I too, love "Good Things" (that's the only thing I want to compare to Martha Stewart). I even like the Fine Young Cannibals song "Good Thing". So when I get excited about something, especially... Good Things I want to share it over and over and over again.

I'm sure you're wondering where this is going.... Today, on The Noon Show - I had John Faulkner who is the Director of Brand Communications with Campbell's Soup Company back to talk about their Help Grow Your Soup Campaign that they started last Fall. Today he talked about how successful the campaign was. Today... we also talked about their new campaign. It's still called Help Grow Your Soup but this time... Campbell's is teaming up with the National FFA Organization and Urban Farming to plant gardens in six urban areas across the United States. In addition - Campbell's is partnering with Partners in Active Learning Support (PALS), a mentoring program of the National FFA Organization, to help build agricultural learning greenhouses in schools.

So - yes.. I get excited for interesting things. I really, really get excited over companies wanting to educate consumers about where their products originate.

Ones last thing... If you go to http://helpgrowyoursoup.com/ and click on the grow button you can donate seeds to the greenhouse... through Campbell's. If you purchase a can of Campbell's Soup and enter the codes... You can get your own packet of Campbell's Seed to grow for yourself. These aren't any seeds... These are seeds that Campbell's uses to grow tomatoes for their soup... Pretty Cool, eh?

One last thing (I promise)... Here's a video that John sent me that talks about the campaign even more.




Enjoy... and Help Grow Your Soup!!! It's a Good Thing, Marther.