Are You Helping To Grow Your Soup?

Those that know me.. know I get excited about some of the silliest things. When I say silly - I don't mean childish silly - I just mean things that most people wouldn't normally get excited about. For example - I love "Double Cross" Mornings at the radio station. I love simplistic beautiful architecture. Like Martha Stewart, I too, love "Good Things" (that's the only thing I want to compare to Martha Stewart). I even like the Fine Young Cannibals song "Good Thing". So when I get excited about something, especially... Good Things I want to share it over and over and over again.

I'm sure you're wondering where this is going.... Today, on The Noon Show - I had John Faulkner who is the Director of Brand Communications with Campbell's Soup Company back to talk about their Help Grow Your Soup Campaign that they started last Fall. Today he talked about how successful the campaign was. Today... we also talked about their new campaign. It's still called Help Grow Your Soup but this time... Campbell's is teaming up with the National FFA Organization and Urban Farming to plant gardens in six urban areas across the United States. In addition - Campbell's is partnering with Partners in Active Learning Support (PALS), a mentoring program of the National FFA Organization, to help build agricultural learning greenhouses in schools.

So - yes.. I get excited for interesting things. I really, really get excited over companies wanting to educate consumers about where their products originate.

Ones last thing... If you go to http://helpgrowyoursoup.com/ and click on the grow button you can donate seeds to the greenhouse... through Campbell's. If you purchase a can of Campbell's Soup and enter the codes... You can get your own packet of Campbell's Seed to grow for yourself. These aren't any seeds... These are seeds that Campbell's uses to grow tomatoes for their soup... Pretty Cool, eh?

One last thing (I promise)... Here's a video that John sent me that talks about the campaign even more.




Enjoy... and Help Grow Your Soup!!! It's a Good Thing, Marther.

Help Grow Your Soup?!

One of the things I love about my job is the fact that I get to see new things before they really "hit the masses". Help Your Soup Grow. Did you know you could do that? Well Campbell's Soup, The National FFA Organization and (get this) Grammy Award nominee Jewel have started a new campaign to reinvest in the future of Agriculture. Not only are they willing to donate to up to $250,000 for those that go to the website http://HelpGrowYourSoup.com . Pretty neat, huh?! All you have to do is click on that link and then click on the Red Barn. Pretty simple. And for each click on the Red Barn - Campbell's will donate $1 up to $250,000. I've even got it linked on our website.

This is from the Campbell's Website:

OUR MISSION

We all rely on farms and farmers to nourish our families. Now it's our turn to give back to them.

As part of our corporate mission to nourish people's lives everywhere, every day, Campbell Soup Company is committed to supporting the farmers that have provided the wholesome ingredients for Campbell's® condensed soups for nearly 110 years. Through a partnership with the National FFA Organization, which is dedicated to developing our next generation of leaders through agricultural education, Campbell has committed a quarter of a million dollars to help support the future of American farming.

Join us as we help good things grow: Our Food. Our Farms. Our Future.

The other part of this program is the FFA Alumni is teaming up with the National FFA Organization and Campbell's to restore old barns across the United States. Why? Because Red Barns are iconic and represent America's Farmers. So they've decided to restore historic barns and there's even been a restoration here in Illinois. To see that restoration - click HERE. In my opinion - not only is Campbell's investing in the future of American Agriculture.. They are also preserving the thought and the history of what Agriculture means to us...

We'll have more on the Help Grow Your Soup Campaign later this week... check back to our website http://ag.1290wirl.com!

~m